Judith Rosenbaum

Rosenbaum’s research examines how people interact with the media and what factors drive this interaction. Moreover, she is interested in how people’s media use can become a tool to engender individual and social change. Current and previous research looks into the role of spoilers in people’s selection and enjoyment of media content, the use of social media for health communication, and media literacy among teenagers. Her research projects rely on a variety of methods, including quantitative, qualitative, and mixed method techniques, such as experiments, surveys, evaluation research, focus groups, and in-depth interviewing.